Guarding Dreams

A multimedia client project consisting of an app, website, social media, and documentary proposal to achieve desired goals.

Project Type
Multimedia Proposal

Tools
Webflow, Adobe XD, Illustrator

Client
TSS Rovers

Timeline
2022

Key Story

TSS Rovers - "The first Canadian soccer club to welcome its supporters as co-owners" - now aspires to empower them to take ownership of this opportunity by getting involved in the club's efforts and sharing their voices, their stories, and their dreams as ambassadors of the club to future supporters and sponsors, thereby promoting the club's growth and sustainability.

Ideation

    • Activate ownership in the co-owners so that they bring in new supporters and sponsors by sharing their stories and experiences as supporters: Supporters => Ambassadors for Growth.

    • Empower the co-owners so that they believe that their voices are heard and that they can make a change in the running of the club: Plain words => Physical proof.

    • Create spaces for supporters to interact and experience a shared sense of community and belonging: TSS => TOGETHER STANDING STRONG. TOGETHER ONE.

    • Ambassadors need to know and understand the bigger story that they are a part of in order to share that with others: A STORY TO RELATE TO, CONNECT WITH, AND SHARE WITH SPONSORS AND FUTURE SUPPORTERS.

    • "Your voice will be heard!" is an overdone cliché that lacks meaning and power in today's world. Co-owners need to have physical evidence of this claim. They need a clear, connected, direct platform to interact with and engage in the growth of the club: A TOOL TO UNITE AND EMPOWER SUPPORTERS.

    • We need to turn the spotlight back on the supporters themselves, and give them an opportunity to share their personal experiences, stories, and dreams: A PROMPT TO INSPIRE CREATIVITY, VULNERABILITY, AND COMMUNITY.

    1. THE OFFICIAL APP OF THE TSS ROVERS FC: Free iOS and Android App.

    2. TOGETHER STANDING STRONG: A 3-Part Documentary Series available on Netflix and YouTube.

    3. BEYOND THE DOCUMENTARY: Instagram Reels and YouTube Shorts.

  • = (Present co-owners and supporters) + (Future supporters, co-owners, and sponsors).

App Prototype

Features

  1. Community: A forum for discussion and interaction with supporters.

  2. Calendar: The go-to spot for dates to games and ticket purchases.

  3. Media: An archive of all forms of media produced by and on the club.

  4. Feedback: A place to directly share individual opinions and feedback to the club.

Website Design

  • Moodboard

  • Low Fidelity Wireframe (Website)

  • High Fidelity Wireframe

  • High Fidelity Wireframe

Final Website

Together Standing Strong:

3-Part Documentary Series

  1. The Spirit of the Rovers: Dream On - What does it mean to be the "the first Canadian soccer club to welcome its supporters as co-owners"? The goals they have, the challenges they face, and the memories they make...as they pave a new path for Canadian soccer.

  2. Swanguardians: Guarding Dreams - The stories of the supporters, who guard the dreams of the nation's youth while gaining the courage to pursue their own.

  3. TSS Rovers: Beyond Dreaming - Young, Canadian soccer lovers and players share what they've learnt about the game and life through the Rovers experience and how they've grown from the struggles and victories they've faced on the road to making their dreams a reality.

Explore the complete proposal:

Previous

STATIC Magazine